Address by the Hon. Minister of Information and Culture, Alhaji Lai
Mohammed, during his meeting with the Director-General of the National
Orientation Agency (NOA) and the Agency's 37 State/FCT Directors at
the Radio House in Abuja on Friday, Nov. 20th 2015
Mohammed, during his meeting with the Director-General of the National
Orientation Agency (NOA) and the Agency's 37 State/FCT Directors at
the Radio House in Abuja on Friday, Nov. 20th 2015
PROTOCOL
Good morning ladies and gentlemen, and welcome to this meeting.
As I have said at several fora since my assumption of duties as the
Hon. Minister for Information and Culture, the Buhari Administration
rode to office on the wings of the Change Mantra. With the President
leading the way through personal examples, Nigerians are beginning to
come to terms with the fact that indeed, change is here. Now, it is
time for us to take a significant next step, and that next step is
encapsulated in my vision as the Hon.Minister of Information and
Culture, which is to leverage the unique power of information and
culture to drive the change agenda of the Buhari Administration, with
a view to ensuring that Nigerians take ownership of the agenda to
bring about a paradigm shift in the way they do things.
Hon. Minister for Information and Culture, the Buhari Administration
rode to office on the wings of the Change Mantra. With the President
leading the way through personal examples, Nigerians are beginning to
come to terms with the fact that indeed, change is here. Now, it is
time for us to take a significant next step, and that next step is
encapsulated in my vision as the Hon.Minister of Information and
Culture, which is to leverage the unique power of information and
culture to drive the change agenda of the Buhari Administration, with
a view to ensuring that Nigerians take ownership of the agenda to
bring about a paradigm shift in the way they do things.
2 I have therefore called this special meeting with the National
Orientation Agency (NOA) because of the importance of the organization
to the actualization of the Change Mantra of the Buhari
Administration. Simply put, the NOA will shoulder the bulk of the
responsibility of propagating the change agenda. Fortunately, the
agency seems to have prepared for this responsibility, going by its
Mission Statement: To consistently raise awareness, provide timely and
credible feedback; positively change attitudes, values and behaviours;
accurately and adequately inform; and sufficiently mobilize citizens
to act in ways that promote peace, harmony; and national development.
Orientation Agency (NOA) because of the importance of the organization
to the actualization of the Change Mantra of the Buhari
Administration. Simply put, the NOA will shoulder the bulk of the
responsibility of propagating the change agenda. Fortunately, the
agency seems to have prepared for this responsibility, going by its
Mission Statement: To consistently raise awareness, provide timely and
credible feedback; positively change attitudes, values and behaviours;
accurately and adequately inform; and sufficiently mobilize citizens
to act in ways that promote peace, harmony; and national development.
3 Very soon, this Ministry will launch a massive national
reorientation campaign that will be centred around the fact that the
change that we all seek will begin with each and everyone of us. Not
only must Nigerians buy into the change agenda, they must own it and
propagate it. The campaign we plan to run will aim to change the way
we behave and our attitudes. We will let Nigerians know that they
cannot be doing things the same way and expect a different result, and
that the change they seek begins with them.That is the only way to
achieve an enduring change, and the NOA will be required, in line with
its mandate, to provide the content to be used by other platforms to
drive the change agenda.
reorientation campaign that will be centred around the fact that the
change that we all seek will begin with each and everyone of us. Not
only must Nigerians buy into the change agenda, they must own it and
propagate it. The campaign we plan to run will aim to change the way
we behave and our attitudes. We will let Nigerians know that they
cannot be doing things the same way and expect a different result, and
that the change they seek begins with them.That is the only way to
achieve an enduring change, and the NOA will be required, in line with
its mandate, to provide the content to be used by other platforms to
drive the change agenda.
4 Let me elaborate more on the impending campaign. It will provide
the missing link in the war against terrorism and the war on
corruption. At the moment, only the military component of the war on
terror is going on very well. The civilian component is missing. That
component involves sensitizing Nigerians to realize that the Boko
Haram war is their war, and that it is not just for the military. It
involves making our people to realize that Boko Haram is not about
religion. Therefore, it requires the NOA to show uncommon
resourcefulness, to create catchy slogans, as well as write
imaginative scripts and copies that will motivate and energize
Nigerians. I am sure most of your here remember one of the slogans
during the Nigerian Civil War: To keep Nigeria one is a task that must be done!
This is the kind of catchy slogans we are talking about.
the missing link in the war against terrorism and the war on
corruption. At the moment, only the military component of the war on
terror is going on very well. The civilian component is missing. That
component involves sensitizing Nigerians to realize that the Boko
Haram war is their war, and that it is not just for the military. It
involves making our people to realize that Boko Haram is not about
religion. Therefore, it requires the NOA to show uncommon
resourcefulness, to create catchy slogans, as well as write
imaginative scripts and copies that will motivate and energize
Nigerians. I am sure most of your here remember one of the slogans
during the Nigerian Civil War: To keep Nigeria one is a task that must be done!
This is the kind of catchy slogans we are talking about.
5 The same applies to the war against corruption. To Nigerians,
this war is being fought only by the President, the Vice President and
perhaps the Ministers. It is time to let Nigerians know that it is
their war, and that it must be won. Like President Muhammadu Buhari
often says, if Nigeria does not kill corruption, corruption will kill
Nigeria. The reality is that grim. Nigerians must take possession of
the war against corruption, just like they must take possession of the
war against terrorism.
this war is being fought only by the President, the Vice President and
perhaps the Ministers. It is time to let Nigerians know that it is
their war, and that it must be won. Like President Muhammadu Buhari
often says, if Nigeria does not kill corruption, corruption will kill
Nigeria. The reality is that grim. Nigerians must take possession of
the war against corruption, just like they must take possession of the
war against terrorism.
6. Ladies and gentlemen, the impending campaign will task your
ingenuity, resourcefulness, competence and capacity. Failure is not
an option. We will be calling you again shortly as we finalize the
details of the campaign.
ingenuity, resourcefulness, competence and capacity. Failure is not
an option. We will be calling you again shortly as we finalize the
details of the campaign.
7. I thank you for listening
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