The International
Public Relations Association (IPRA), London has announced the counter-
insurgency campaigns by PRNigeria as the winner of this year's Golden World
Award (GWA) on Crisis Management Category.
The
campaigns were carried out by PRNigeria for the Nigeria military and other
security forces at a very critical period in the nation's war against
terrorism.
The IPRA is
the world's highest PR body. Its members include public relations bodies across
the world. The Golden World Awards, often dubbed the 'Oscars of PR' are the world’s most prestigious PR awards. An email
to the Publisher of PRNigeria from Member Services Manager of IPRA, Janice
Hills states that “I am delighted to inform you that your entry on ‘Managing
Security Information on War on Terror in Nigeria’ in the Crisis Management
Category is a winner in the 2016 IPRA GWA Awards… Please make a note in the
diary for Saturday 5 November 2016 for the IPRA GWA Gala Awards ceremony in
Doha, Qatar.”
Through its
parent body, Image Merchants Promotions Limited, PRNigeria has been actively
engaged in changing the media narratives from Boko Haram propaganda to PR
approach strategies of security agencies in Nigeria. It has also remained the
major source of official information from military, security, intelligence and
response agencies.
The
nomination for the award which was screened and judged by a panel of
Communication scholars and top PR practitioners in Brussel, Belgium at the
weekend, considered PRNigeria’s
campaigns as one of the most unique innovation in collaborative efforts in
crisis management.
Reacting to
the award in Abuja, the Founder and Publisher of PRNigeria, Yushau Abdulhameed
Shuaib disclosed that the award could not have been possible without the
excellent relationship established and sustained between spokespersons of major
security agencies and the media in Nigeria.
Shuaib said:
“To us this is not an individual or personal award but an award for all
participants in a project that reports Nigeria positively to local and
international audiences … It is an award for exemplary leadership qualities and
inter-agency collaborations of 17 agencies that form the Forum of Spokespersons
of Security and Response Agencies (FOSSRA) which gives birth to Centre for
Crisis Communication (CCC). It is an award in recognition of the defeat of
inter-agency rivalry by speaking with one voice in timely and responsible
manner on counterterrorism campaigns and security consciousness in the country
“It is
indeed an award for the overwhelming cooperation from traditional and online
media for supporting the campaign at the most critical period of insurgency in
Nigeria
“That strategic
synergy between the security agencies and the media is the genesis for the
global award. Therefore, the award is for all the participants in the critical
sector of crisis communication in Nigeria.
“Though in
an emotional moment like this, we have realised that an employee can be
discarded with right hand and yet recruited with left hand to serve the same
employer to the best of his ability. We are glad to have humbly and
professionally served the system outside the system in the past three years” he
concluded.
As the
operator of most popular Press Release platform in Nigeria, PRNigeria has over
300 top media executives in its unique mailing list and has issued over 2000
Press Releases on behalf of its clients since its inception in 2013.
PRNigeria
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