Minister Hails Nigerian TV, Film Content Producers
The
Minister of Information and Culture, Alhaji Lai Mohammed, on Wednesday
hailed Nigerian TV and film content producers for their impressive work
in deepening the industry, but challenged them to do more to tell the
Nigerian story and do more of co-production to enrich their content.
The
Minister made the commendation in Cannes, France, where he is at the
head of the Nigerian delegation to the ongoing 2017 MIPTV, the biggest
forum for TV and online content producers in the world.
He
said he was quite impressed with the presence of such Nigerian content
producers as Iroko, Aforevo and Consolidated Media Associates Ltd.,
owners of Soundcity and ontv, SpiceTV, Access24 and onMAX, at the global
forum, hence his decision to personal visit their stands to encourage
and support them.
On
the importance of the forum, Alhaji Mohammed described MIPTV as ''a
shopping mall for content and formats for channels,'' adding: ''The idea
of this MIPTV is to create a forum for the media and the entertainment
world, especially the television and films, to meet other stakeholders
including content producers and channel owners in an attempt to further
deepen the industry.''
The
Minister said his delegation, which includes the Chairman of the Senate
Committee on Information, Senator Sulaiman Adokwe, and the
Director-General of the National Broadcasting Commission (NBC), Mr.
Is'haq Modibbo Kawu, will leverage on their attendance of the forum to
enrich the digitization of television broadcasting in Nigeria.
''We
must see how we can build contacts and relationship that will enrich
content production when we go fully digital,'' he said, disclosing his
plan to visit other African countries to exchange ideas on digitization.
As
part of his activities at the forum on Wednesday, the Minister was
taken on a guided tour of the sprawling venue of the MIPTV, during which
he visited the stands of notable Nigerian content producers like Iroko
and Aforevo, as well as those of Bollywood and Zee World.
Earlier
on Tuesday, at a dinner hosted by the NBC for members of the Nigerian
delegation, the Minister called for self-regulation by Nigerian content
producers.
He said they
should appreciate the fact that films are not just to entertain but also
to educate, hence the need for them to get ''wholesome products''.
Segun Adeyemi
SA to Hon Minister of Information and Culture
Cannes, France
5 April 2017
No comments:
Post a Comment