Immediate
past Director of Defence Information, Gen. Chris Olukolade (retd) has charged
information managers of defence, security and response agencies to leverage on
the use of the social media to mitigate the current wave of crisis across the
country.
Olukolade
gave the charge on Thursday in Abuja at a seminar organised by the Centre for
Crisis Communication (CCC) for information officers of Defence, Security and
Response agencies.
Delivering a
paper titled, "Strategies and Techniques for Engaging the Media in a
Crisis Situation", the former defence spokesperson said the use of
communication technologies helps to broaden news of crisis and possibly
mitigate the effects of failure to plan.
He was
however quick to concede that for maximum effect, the social media should be
used in conjunction with the traditional media during crisis situations.
In order to
guard against inaccuracies and speculative reports, Olukolade said it is the
task of the information manager to ensure that regular briefing is a core
aspect of his strategy.
"The
information manager must also take into cognizance the impact of the social
media in developing his media strategy. This is because the social. Media
presents new complication that was hitherto non-existent. Any forward-thinking
organization should as a matter of priority have a strong social media presence
as a way of engaging its stakeholders especially the media", he advised.
In his
remarks at the occasion, the Chairman Forum of Spokespersons of Security and
Response Agencies (FOSSRA) and Director, Defence Information, Brigadier General
Abubakar Rabe said the armed forces and other security agencies are really
facing the menace of not just the Boko Haram sect but series of other crisis
across the nation that need proper information dissemination.
He said
"So far, a seminar of this nature would provide some added knowledge for
those of us who are still practising especially in crisis situation towards
ensuring that the citizens are adequately educated and informed, especially on the
need for security consciousness at all time," he said.
According to
him,a lot needs to be done in crisis situation and that handling such situation
should involve input from other stakeholders including the political class.
Brigadier
Rabe urged the media to be patriotic and strive to mitigate crisis through
their reports, and by also cutting off the oxygen of sensationalised publicity
that it often tends to give to terrorists and other miscreants.
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